Our journey began with a simple observation. After traveling the world and settling in Canada, Marion Ulmann recognized a significant gap in the availability of innovative products for women.
This insight sparked a vision to enhance the lives of Canadian women by introducing new, cutting-edge products tailored to their needs.
Inspired by the 49th parallel, a historic and symbolic geographical marker that defines the border between Canada and the United States. This boundary, while physical, also represents a bridge between cultures and communities, reflecting our company's commitment to unity and shared purpose.