Our journey began with a simple observation. After traveling the world and settling in Canada, Marion Ulmann recognized a significant gap in the availability of innovative products for women.

This insight sparked a vision to enhance the lives of Canadian women by introducing new, cutting-edge products tailored to their needs.

Inspired by the 49th parallel, a historic and symbolic geographical marker that defines the border between Canada and the United States. This boundary, while physical, also represents a bridge between cultures and communities, reflecting our company's commitment to unity and shared purpose.

Our company is built on the values of inclusivity, partnership, and a relentless pursuit of excellence, making us a Canadian leader to advancing women’s health and well-being.

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